One of the
toughest challenges online home business owners face daily is
generating traffic and leads for their websites.
However, generating
traffic and leads for your online business is not at all difficult
if you know your product or service, can recognize your target
audience and your website is ergonomically designed to capture
leads.
Here are six
additional tips to help you prepare for generating traffic
and leads for your website.
1. Set Up
Your Auto-Responder - In order to capture leads and follow-up
with your prospects, your website must be equipped with an
automated email system, better-known as an auto-responder.
When a visitor arrives on your website, you must make it easy
for them to subscribe for your information. Therefore, you
will need to install a piece of script on prominent pages of
your website to create opt-in forms or hyperlinks for them
to use to subscribe to your mailing list.
2. Understanding
Your Auto-Responder and Direct Email Marketing - Before starting
any email marketing campaign, be sure that you fully understand
how your auto-responder works. This can be easily accomplished
by subscribing yourself to your auto-responder. Be sure that
your outgoing messages are in compliance with the CAN SPAM
ACT of 2003 and require each subscriber to double opt-in to
your list.
Additionally,
you must make it easy for your subscribers to unsubscribe and
be willing to manually unsubscribe them should they experience
problems.
3. Write Compelling
Web Copy That Gets Results - Your web copy also plays an important
role in determining the success of your traffic and lead generation
efforts. In other words, your copy should instill excitement,
motivation and curiosity in your visitors. Make it as clear
as possible what you want them to do and give them lots of
incentives in the form of free bonus gifts for doing so.
4. Generating
Short-Term Targeted Traffic And Leads - Once your auto-responder
and website are properly set-up, it is time to start directing
traffic to your website. The quickest and easiest way to generate
traffic and leads for any business is pay per click marketing.
Why? First, you only have to invest a minimum of time and effort
into setting up your advertising and, once you're done, you
can get results near real-time. Second, you have control over
the targeting of your campaign. This is very important. You
want your ads to reach only the most likely prospects, and
pay per click marketing assures you of this because you control
which search terms trigger your ad.
5. Generating
Long-Term Targeted Traffic And Leads - While pay per click
marketing is considered to be the short-term solution for generating
targeted traffic and leads fast, it is also considered to be
one of the most expensive ways to advertise your business.
Therefore, you should consider adding other time-honored and
advanced marketing resources to your arsenal such as joint-venturing,
co-registration services and article distribution for long-term
list growth.
6. Build A
Responsive List By Offering Useful Content - When your list
begins to grow, offer your subscribers useful content closely
related to the kind of products or services that you offer.
This information can be in the form of a simple newsletter,
article, e-report or e-book. By giving away free content first,
your subscribers will grow to know and trust you. Then and
only then is it safe to periodically sprinkle your content
with offers to buy your new product or service.
Keith Gloster provides advice on effective traffic
and lead generation tools and techniques. For the creative edge
on permission email marketing, traffic and lead generation, and
to claim some valuable bonuses, you can subscribe to his popular
newsletter at:
http://www.free-mlm-leads-generator.com
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