Search
engines are frugal things. (Froogle, too, haha! Sorry, lame joke)
They take many, many things into consideration when ranking your
pages. Below are some things you should do to be sure you're
ranked as high as possible.
Keywords
Go for keyphrases,
not single keywords. Unless you want to spend the next 3 months
trying to break into the first page for a single keyword, focus
on keyphrases. Besides, most searchers search for two or more
words. Single keywords just don't provide the targeted results
searchers are looking for.
Focus on
the keyphrases that you can take over. Keyphrases like "Exit
now" or "Exit Here" or even a keyword like "Exit" will
be next to impossible for you to get a top 3 ranking, because
of the overwhelming popularity for porn site landing pages
to put a link to Yahoo, Google, or Disney with the anchor text
of one of those keyphrases mentioned above. Go ahead, try it
out - type one of them into Google and see what you get. Funny
enough, Disney recently took the lead over Yahoo for the keyword "Exit." Go
Disney go!
Site
Focus
Don't allow
your site to focus on more than 1-2 different things. Create
separate sites for each product or service, and if you'd like,
a main site to describe your company, and have it link to all
of your products. This will allow you to better target your
pages, because a user looking for widgets isn't going to stick
around long on a page for a company that sells widgets and
woozles, when they don't see information about widgets (even
if it's blatantly obvious) Think about it this way: You're
always one click away from losing a customer on the internet.
Do everything you can to eliminate that one click.
Content: More is better
The more
content you have, the better. Wait, let me rephrase that -
the more RELEVANT content you have, the better. Plain old content,
or keyword-stuffed will only get you so far. Remember, you've
got to keep your visitors in mind primarily, because it doesn't
matter how high your SE ranking is if your visitors don't convert
to customers.
How
do I get new, relevant, free content?
Start posting
articles on your site; you're the expert here, so utilize that
information. But keep your articles from sounding like you're
only writing it to advertise your product (advertorials). If
it sounds too much like an ad, your visitors won't read it.
Also, try
to mention your chosen keyphrases as much as you can without
making the article sound "stuffed." What's "stuffed" mean?
Here's an example: You're writing about widgets, you wrote
the widgets article about widgets so you could say widgets
as much as you possible while talking about widgets. Would
you want to sit and read that? No. Neither would anyone else.
There are
also quite a few places on the net where you can find articles
that are free to reprint on your site. A few of them are http://www.EzineArticles.com, http://www.Content-Articles.com,
and http://www.ArticlesFactory.com.
As I said, there are many sites like these, but these are the
3 best, in my opinion. Some article directories are focused
on a single set of topics (like Business Marketing) and others,
including the three mentioned above, contain articles from
many, many categories.
If you write
your own articles, submitting them to as many article sites
as possible, again including the three I listed before. The
more places you submit your article, the more sites will pick
it up - either through RSS (Really Simple Syndication) or by
cutting and pasting your article to their site. The latter
option is preferable to you, because your article will stay
on their site longer. This will work hard to generate you more
traffic from visitors to those sites who read your article
and increase your SE rankings through backlinks. (For more
information, check out an article I wrote about backlinks at http://www.Content-Articles.com/article.aspx?i=24)
Check
out our other library articles for more information.
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